PRIVACY POLICY

WHO WE ARE

This Privacy Policy explains how Cheetah Motor (operating as a division of Geniex Ltd, incorporated in 2019 in the United Kingdom, together with our engineering and manufacturing entities across the United Kingdom and Poland, referred to as "Cheetah Motor", "we", "us", or "our") collects, uses, stores, and protects personal data obtained through our official website (cheetah-motor.com), bespoke Atelier configurator suite, reservation portals, and private concierge communications.

Geniex Ltd acts as the data controller for personal data processed through our digital platforms and client allocation services under applicable UK and European Data Protection Legislation (including the UK Data Protection Act 2018 and the General Data Protection Regulation (EU) 2016/679).

INFORMATION WE MAY COLLECT

Depending on your interactions with our marque, we may collect and process the following categories of information:

• Direct Contact Details: Full legal name, salutation, title, email address, telephone/WhatsApp number, country of residence, and jurisdiction of intended vehicle registration.
• Vehicle Allocation & Reservation Records: Serialized build slot preferences (Chassis 01–25), delivery timeline selections, deposit reference codes, and billing information for allocation verification.
• Bespoke Atelier Commission Data: Custom paint colorways, Paint-to-Sample references, aerodynamic packages, wheel finishes, interior material selections, client heraldry, and personalized monogram plaque inscriptions.
• Corporate & Media Inquiries: Institutional alliance proposals, technical partner details, journalist accreditation credentials, and media inquiry specifications.
• Device & Interaction Data: Technical logs including IP address, browser type, device operating system, referring URL, time spent on pages, and essential session preferences.

HOW INFORMATION IS COLLECTED

Information is collected through the following mechanisms:

• Direct Client Submission: When you complete the Atelier Commission Dossier, request an allocation through our reservation gateway, submit a confidential concierge intake form, or contact our private office.
• Automated Digital Technologies: Through essential browser storage and standard HTTP interaction logs during your navigation of our site. For details on technologies used, please consult our dedicated Cookie Policy.

HOW INFORMATION MAY BE USED

We process personal information exclusively for legitimate, high-touch automotive manufacturing and client concierge purposes, including:

• Processing, verifying, and confirming vehicle allocation reservations for the serialized 25-vehicle Cheetah RS production run.
• Coordinating private design consultations between commission patrons, our Chief of Design, and master craftspeople.
• Generating deterministic build codes, titanium chassis engraving files, and vehicle provenance dossiers.
• Responding directly to confidential inquiries submitted to our London, Kraków, Geneva, and Dubai atelier desks.
• Maintaining digital platform security, preventing fraudulent deposit submissions, and complying with statutory fiscal obligations.

LEGAL BASES FOR PROCESSING

Under UK GDPR and EU GDPR, we rely on the following lawful bases:

• Contractual Performance: Taking necessary pre-contractual steps upon your request (such as vehicle reservation intake, specification binder preparation, and build agreements).
• Legitimate Interests: Operating and securing our digital infrastructure, conducting high-touch client relations, and managing corporate partnerships in a manner that does not override your fundamental rights.
• Legal Obligations: Compliance with anti-money laundering (AML) protocols, taxation, and statutory manufacturing record-keeping.
• Consent: Where you have explicitly provided consent for optional technologies or direct newsletter updates, which you may revoke at any time.

DATA SHARING & DISCLOSURE

Cheetah Motor does not sell, rent, or trade client personal information. We may share data strictly on a need-to-know basis with:

• Engineering & Assembly Partners: Specialized automotive facilities and composite technicians in the United Kingdom and Poland directly involved in the fabrication of your commissioned vehicle.
• Professional Advisors: Legal counsel, auditors, and financial institutions assisting in escrow and allocation contract verification.
• Secure Infrastructure Providers: Cloud hosting, encrypted transmission services, and database management providers bound by strict confidentiality and data processing agreements.

INTERNATIONAL DATA TRANSFERS

Because Cheetah Motor operates across the United Kingdom and Poland with private client representative offices in Switzerland and the United Arab Emirates, your data may be transferred across international borders. All cross-border transfers are governed by approved Standard Contractual Clauses (SCCs), UK International Data Transfer Agreements (IDTAs), or adequacy regulations to ensure equivalent data protection standards.

DATA RETENTION

Personal data is retained only for the duration reasonably necessary to fulfill the purposes outlined in this policy, manage ongoing vehicle warranties, preserve serialized chassis historical provenance, and satisfy applicable statutory tax and accounting retention requirements. Commission specifications for confirmed chassis are maintained in the permanent vehicle archive for heritage authentication.

YOUR PRIVACY RIGHTS

Subject to applicable data protection laws, you possess the following rights:

• Right of Access: Request confirmation and a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete records.
• Right to Erasure: Request deletion of your personal data where retention is no longer legally required.
• Right to Restrict or Object: Restrict processing or object to processing based on legitimate interests.
• Right to Data Portability: Receive your provided data in a structured, machine-readable format.
• Right to Withdraw Consent: Withdraw previously granted consent at any time without affecting prior lawful processing.

DATA SECURITY

We employ strict technical and organizational safeguards to protect your personal data against accidental loss, unauthorized access, alteration, or disclosure. All digital transmissions via our website utilize Transport Layer Security (TLS/HTTPS) encryption, and access to client allocation files is restricted to authorized executive liaisons.

CHILDREN'S PRIVACY

Our digital platforms, vehicle reservation workflows, and Atelier bespoke services are intended exclusively for adults. We do not knowingly collect personal data from individuals under the age of 18.

THIRD-PARTY LINKS

Our website may contain references or links to external partner websites. Cheetah Motor is not responsible for the privacy practices or content of third-party platforms. We encourage you to review their independent privacy notices upon visiting.

CHANGES TO THIS POLICY

We may periodically update this Privacy Policy to reflect modifications in our manufacturing operations, technology infrastructure, or legal requirements. Any revisions will be published on this page with an updated revision date.

CONTACT & DATA INQUIRIES

To exercise your privacy rights or discuss any questions regarding our data handling protocols, please contact our Data Governance desk: